Customer of the Week: The Hair Boutique Oakura
Rachel Kruger finds the solution to a successful business simple — hard work and good people. Meet our latest Customer of the Week, The Hair Boutique Oakura.
The Hair Boutique is based in Oakura, a small beach town in the North Island of New Zealand. Like the town itself, the salon is a place to relax, have fun, and enjoy a great coffee.
The salon grew from humble beginnings. Rachel’s business started from home, where she worked alongside a single staff member. Very quickly Rachel had created a business with strong values — it was a place that so many felt comfortable to sit, relax and most importantly, have a bit of fun.
“We just want our clients to have the best experience with us.”
From a young age, Rachel knew she wanted to be a hairdresser. As soon as she graduated high school, she jumped in head first and hasn’t looked back. After being in the industry for close to thirty years, she knows how to create a unique customer experience.
Now running a strong team of six in a boutique salon space, the business is thriving.
Rachel puts the success down the one thing — her staff.
A collective of passionate hairdressers, the team take a no-fuss approach to business. For them, success comes from great people making others happy.
“When your staff are happy, your clients will be. I am so lucky to have such a strong team.”
Rachel and her team use the very best products and techniques available. Their passion for education and modern colour techniques make the stylists leaders in their field.
“A visit to a salon goes beyond great hair, it’s an experience. We want our clients to have fun, relax and feel transformed.”
Rachel has found running a business a roller coaster, but she admits she loves the journey. “You will never get bored!”
Although hugely time-consuming, running her own business has given Rachel the power to choose her own hours.
“I love being able to work my hours around my daughter. I can spend time with her, see her school events and take the day off with her when she’s sick.”
As a cloud-based booking system, Timely has allowed Rachel to run her business from anywhere, allowing her to be the best mum and business owner she can be.
A hugely humble and kind-hearted nature, Rachel has built a business that has people at its core.
“It’s simple. Look after your people, and business follows.”