A Timely Mother’s Day

Despite my mother claiming that “Every day should be Mother’s Day!”, there is one special day every year set aside to appreciate those women who brought us life. For many businesses, this can be the perfect opportunity to get creative with marketing.

Here are a few ways that Timely can help you get the most out of Mother’s Day.

1. Email reminders

Not everyone is as organised as a small business owner! Sending out an email reminder that Mother’s Day is approaching will save quite a few of your clients some hassle.

Marketing to your own email database is extremely effective. It’s almost guaranteed that your database is interested in your product or service, so they will most likely open your emails. Put together a special Mother’s Day emailer to showcase what you have to offer, and consider including a special discount voucher as well.

Email software like MailChimp also lets you segment your contacts, which can be really useful! You can even integrate your MailChimp account with Timely to manage your client mailing lists, and design stylish newsletters to catch your clients’ attention.

If you haven’t gotten to grips with email marketing yet, check out this article.

2. SMS Marketing

If you’ve left it a bit late and don’t have time to put together an email, or don’t think your audience will have time to read it, consider an SMS campaign. SMS is the perfect tool for quick marketing wins.

Setting up SMS campaigns is super easy in Timely.

Even if you’ve sent out an emailer, a quick SMS with your Mother’s Day offers can be a great little reminder.

Here are some other suggestions on where to start with your SMS campaigns in Timely.

3. Gift vouchers

What mothers really want for Mother’s Day…is you! Although a voucher for a massage is a nice gift, often partners or children will buy a pampering session to share with mum, so it’s a bonding experience and a gift.

Keep this in mind when offering gift vouchers. Perhaps consider a 2-for-1, or buy 2 get 1 half-price discount.

Here are some step-by-step guides to help set up your gift vouchers.

4. Service Groups

If you have multiple services that go really well together (like a massage and a facial, or a manicure, pedicure and foot rub) you might want to look at packages. Through Timely, you can let your clients book a set of services together. That way they can get the total package – perfect for Mother’s Day.

When your clients book online, they’ll be able to select a service group from your list of existing services. To your customers, it will look like they’re just booking the one seamless experience.

Packages are a great way to offer an all-in-one experience for your clients. Plus, you get to show off everything your business has to offer, which is always a good idea.

5. In-house

It’s important to remember to market to customers when they’re right in front of you too. Many people are more receptive when talking face-to-face.

Place flyers and posters around the reception area advertising the Mother’s Day deals that you have on offer. If you’re selling products and gift-bundles, make sure these are visible too.

Try up-selling products and services as customers prepare to leave. Staff should be trained to remind clients that they can buy gift vouchers, too. Even if they’re not celebrating Mother’s Day, planting a seed for the next birthday can’t hurt.

Need some tips for upselling?

Here at Timely, we work hard to make your life easier. These helpful Timely features should make Mother’s Day a profitable time for your business.

Good luck!