Valentine’s day is right around the corner and people everywhere are looking for ways to treat the people that they love to something special. Now is the perfect time for a marketing push and this gift voucher campaign is a low effort, high reward campaign you can set up in just 10 minutes!

Set up a Valentine’s gift voucher

First up you’ll need to set up a voucher to sell online. Head to Setup > Gift Vouchers where you can either set up a custom amount or fixed value vouchers. Set your terms and make sure you allow them to be purchased online. Select the Valentine’s template to really show the love!

 

Accepting payments

You’ll need a payment provider set up so that your clients can pay for their vouchers online. TimelyPay is the easiest option for both you and your clients with low rates and an incredibly quick and simple setup available from within Timely.

Learn more about TimelyPay

 

Let your clients know

The next step is to create a quick marketing campaign to let clients know about your valentines voucher. It can take seven times for a customer to hear an offer before they commit to buying, use as many channels as you can, over the several weeks in the lead up to Valentine’s day. A “one and done” message won’t get you anywhere!

Teasers

Create some posts on your Facebook page “priming” your audience for the campaign. That is to say, plant the seeds in their mind that they might want to buy a gift voucher for their loved ones.

You can do this by:

  • Share a post of you decorating your salon for valentines day with a caption: Not long until Valentine’s day! We’re feeling the love here at SALON NAME, what are you getting your Valentine this year?
    Get clients thinking about who they might want to shop for
  • Share reviews, especially if you have one that mentions gift vouchers, with a caption: This review made us feel the love! Gift vouchers make a beautiful gift for the people YOU love
    Plant the seed that they could gift a voucher
  • Share ‘date night’ beauty looks or tips, specifically call out the features and benefits of your services.
    Get the client thinking about what services they might spend a voucher on

SMS campaign

When you’re ready to pull the trigger on your promotion, an SMS campaign is an easy, cost effective way to let clients know. Head over to Messages > SMS Campaigns enter your message and hit send, it’s that easy!

Stuck on what to say? Try this:

With loads of beautiful treatments to choose from, a gift voucher from SALON NAME makes a perfect gift for that someone special this Valentine’s Day. Available now LINK.

Social posts

Timely has loads of beautiful social media images you can use to spread the word about your promotion. Don’t forget to post on both your feed and your stories, with a few posts at least twice a week! Check out our free image gallery here.

 

Caption ideas

  • Give them something they’ll really love this Valentine’s Day! Treat your loved one to a beautiful treatment from SALON NAME, it’s easy with our digital gift vouchers, link in bio. 
  • Stuck on last minute valentines ideas? A gift voucher from SALON NAME is a little luxury they’re sure to love! Vouchers can be used on any treatments or products, so why not spoil your special someone this year?
  • Let us help you show the love this Valentine’s Day! We have beautiful gift vouchers available now so you can treat your valentine to a truly special experience. Check out the link in our bio!

 

And that’s it! Keep posting in the lead up to Valentine’s day, and see how effective a very quick campaign can be <3

Did you like this article? Spread the word!

Related Articles
Share